10 Direct Response Business Components

10 Direct Response Business Components

We are going to briefly cover each component in to give you a general knowledge of what each component is and it’s purpose as well.  In later posts these will be covered in more depth to provide a more useful format.

1. Direct Response Lead Generation

The lead generation component has two purposes and they are to generate the leads and move them toward the sale.  This can be facilitated utilizing a Landing Page or by utilizing it On Page.  In either case an auto-responder captures the leads when people fill out their email address and name and click subscribe.  When they subscribe it goes into the database and creates the mailing list.  When this happens the subscriber automatically is sent a confirmation email and when they click the link they are on the mailing list as a double opt in subscriber to that mailing list.

2. Direct Response Site Customer list

The direct response site customer list only applies when the customer has an existing customer list which is generated at a traditional offline business and the business having permission to email to them has not put it into an auto responder this will now be the time to add them to the database.

3. Direct Response Site Design

The direct response site design needs to be done with the objectives of the company needing the site.  It needs to be designed in a professional manner for the industry that the company is in.  It needs to be designed so that it can be utilized to guide the prospects through the sales message.

4. Direct Response Site Copy Writing

The direct response site copy writing needs to be written in a moving and compelling way to guide people through the process so that they know what you expect of them.  Are they signing up for a mailing list?  Are they being sold on buying that product or service?

5. Direct Response Site Product or Service

The Direct Response Site or Service needs to have the market research already in place to help support the person writing the copy to know how to guide them through the process to move them to the desired decision as a fully informed customer.

6. Direct Response Site Presell Page (s)

The direct response site presell page (s) purpose is to presell signing up for  a mailing list or buying a product or a service.  They can be designed onsite and/or offsite.  The copy is designed to inform, the prospect to create the interest, create the desire, and guide them to the sales page.

7. Direct Response site Sales Page

The direct response sales page is the component that is designed to close the sale.  It is designed to captivate the attention of potential customers, get their interest, peak their desires, and then spur them to take action. AIDA

8. Direct Response Site Order Page

The direct response site order page is the ecommerce shopping cart where the customer is brought to so that they can make the purchase that they decided on.  It needs to be well laid out, simple to navigate, designed to accept credit cards and other means of payment to finalize the transaction.

9.  Direct Response Site Transaction Receipt

The direct response site transaction receipt needs to cover all the details of the transaction and written so it gives the purchaser peace of mind and leave them as a happy customer.

10.  Direct Response Site One Time Offer

The direct response site one time offer is designed to allow the customer one or more special offers while they are still in the buying frame of mind.  They want to know more about your products or services, and at this stage the trust in you as a merchant has increased so they feel more comfortable dealing with you.

This concludes the post 10 Direct Response Business Components.  These ten topics will be covered in more depth in the future so feel free to stop back for a visit.   Sign up for the newsletter or the RSS feed so you can keep informed of a new post or of news we’d love to have you visit.

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