Direct Response Site – Customer List

Direct Response Site – Customer List

The direct response site customer list only applies when the customer has an existing customer list which is generated at a traditional offline business.  Additionally the business having permission to email to them has not put it into an autoresponder.  This is the time to add them to the database.

I’d made the promise to go through each of the 10 Components of a Direct Response Website.  We are going to look at the 1st Component the customer list.

Perhaps it would have been just fine with Direct Response Customer List, but with the addition of the word site it shows the intent of the statement.  Simply put the business has generated leads and a customer list in their store or place of business.  These leads may have utilized free giveaway(s), discount(s), one time discount(s), or perhaps a prize drawing.  All of these activities can generate leads for offline businesses locally.  When doing this ask for their email address and get permission from them to subscribe to your Newsletter.

How to properly convert these Offline Customer lists to an email list.

1.  Set them up on your Autoresponder

- I realize that I might have lost you there so just in case I did let me explain.  An autoresponder is where you will input the customer list for the purpose of sending a newsletter out to your list of opt in subscribers.   You will need an autoresponder that has a good interface and is user friendly.  If you don’t have an autoresponder solution I’d recommend that you sign up for  Awebber is $19.00 monthly or GetResponse is $17.95 Monthly, additionally GetResponse offers a 30 day free trial.

The next step will be to load the leads into your autoresponder.  There is good documentation on the internet on the topic and both Awebber and GetResponse have it right on site for your convenience.

After you have finished loading your leads into your autoresponder I’d recommend crafting your first email welcoming them to your mailing list.  ie. Welcome to the Community Mart Newsletter which will keep you informed of the news and specials we are offering .  In case you don’t remember signing up we were having people … Enter the means the names were collected…  Then the next paragraph will let them know that if they are still interested to click on the opt in link and you’ll be looking forward to send them the news and the specials so that they can be notified before the public.

Once your customers opt in that’s the 2nd time and it’s called double opt in.  The reason for this is that it’s been affirmed twice to them and it lends credibility to the responsible use of the autoresponder if someone forgets and complains.  The great thing is that it helps build additional trust with the customer and they are looking forward to receiving it after that.

Next you will want to craft a welcome message to your customers.  This would be a good time to:

2.  Thank them for joining the email list and to let them know that you value their business.

3. Offer them something special and give them another reason to do business with you.  This might be by  way of a discount, special price on a product or service, a free consultation, a free product or …

4. Give them an incentive to invite friends, families, or acquaintances to join in on a special deal or a free consultation…

5.  Close the message out by letting them know to be watching out for the next Newsletter in their email.  It’d be a good idea to start with more frequency as needs dictate and then settle in a steady, predictable, timing.  Such as weekly, bi-weekly, or monthly.

6.  Begin crafting your next message now.  Make sure to put it on your to do list for a certain day of the week and week of the month.  Plan out what your promotion is and write about it.

7. Input the messages into your autoresponder.  Rinse and Repeat.

I trust this post is beneficial to you and would encourage you to signup for the Newsletter and/or the RSS feed to keep up with the news and great information from ssr4.com.  Where we talk about Direct Response Marketing Strategies for Offline Businesses.

If you have found this beneficial I invite you to comment on this post.  You are also welcome to write down questions that could be addressed in future posts.  If you want to know about it most likely others do to.

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